Art Director–led brand and campaign systems designed for clarity, cohesion, and real-world use. This work shows how narrative-led thinking becomes scalable visual systems across identity, product, and campaign touchpoints.
I lead concept, system design, and execution from idea through launch.
Internal brand extensions and campaign work developed within The Lobster Studio’s larger narrative world.
End-to-end brand system spanning identity, packaging, illustration, and product storytelling.
Brand identity and campaign system for a fintech app focused on simple, peer-to-peer Bitcoin transfers.
Brand identity and packaging system for an apothecary line centered on ritual, tone, and wit.
Campaign and content system translating complex emotional concepts into accessible, audience-centered messaging.
Theatre branding and campaign system for a stage revival, spanning print, environmental, and promotional materials.
Film festival poster and visual identity designed to reflect narrative tone and emotional atmosphere.
Podcast branding and visual system designed to support narrative continuity across digital platforms.
A playful identity system built around a simple visual pun—balancing warmth, clarity, and flexibility across digital and print touchpoints.