Hi, I’m Ken Crossland! I’m a creative director, illustrator, and storyteller with over a decade of experience building thoughtful, emotionally grounded design.

I’ve worked on everything from bestselling children’s books to brand launches, product lines, podcasts, and original IP. At Penguin Random House, I’ve art directed award-winning titles across genres, leading projects from concept through production. I also founded The Lobster Studio, a stationery and gift brand that combined illustration, product development, and licensing. Most recently, I’ve developed two brand platforms—Folio Botanica and Fox and Fern—that bring storytelling and visual identity into new consumer spaces.

My background is in illustration, but what drives me is making things that feel true—visually, narratively, emotionally. I’m drawn to creative challenges that need structure and soul.

I live in New York City with my daughter, and I’m currently open to full-time roles, creative collaborations, and brand development work.