Caroline Chen is a lifestyle photographer with a sense of humor and a strong visual voice. She asked for a playful identity that balanced warmth with punch. I built a logo system around the phrase “Say Cheese,” combining a graphic wedge of cheese with a stylized speech bubble to create a literal visual pun. The updated system uses clean typography, a citrus-green palette, and flexible lockups for web, print, and watermarking—giving her a brand that feels both professional and personal.