I developed Fox & Fern as a nature-inspired apothecary brand rooted in warmth, storytelling, and woodland charm. From the brand name to the packaging system, I built a cohesive visual identity that evokes the quiet ritual of teatime and the comfort of rustic snacks. I designed all product packaging—including teas, snack crackers, and herbal pantry goods—using original illustrations and a muted, forest-based color palette. Each item ties into the brand’s ethos: organic, sustainably sourced, and emotionally resonant. The result is a modern storybook aesthetic that invites customers into a thoughtful, sensory experience.