The Lobster Studio is an illustration-led lifestyle brand I founded and creatively directed from concept through launch and growth. The work spans brand identity, product systems, campaigns, illustration, and physical touchpoints—demonstrating end-to-end creative leadership and ownership.
Brand & Platform
A cohesive brand foundation designed to support a scalable, illustration-led business.
Campaigns & Marketing Systems
Consistent campaigns across social and email, balancing storytelling with clear commercial goals.
Product & Illustration System
An illustration-driven product ecosystem built around recurring characters and a cohesive visual world.
Physical Brand System
Tactile brand touchpoints designed to extend the personality beyond digital channels.
