The Lobster Studio was my independent stationery and gift brand, which I founded and ran for six years as owner and creative director. I created the entire visual identity and product line, from branding and illustration to packaging, e-commerce, and social media. Known for its heartfelt, humorous animal characters, the brand sold greeting cards, stickers, and tea towels in shops across the U.S., with a portion of profits supporting animal rescue organizations. I handled everything in-house—from product design and vendor management to marketing and fulfillment—building a mission-driven brand that was featured in Stationery Trends magazine and exhibited at NY Now.