Brand + Product Design

Overview

SHIFT is a conceptual fintech brand that simplifies crypto for everyday life. Built around upward momentum and emotional ease, it reimagines digital currency as something intuitive, empowering, and calm—less about technology, more about confidence and flow.

Creative Direction

I designed the identity, UI, and motion system to feel familiar and human—more Venmo than volatility. The logo’s upward animation embodies lift and progress, while a restrained palette and clean typography bring clarity to what’s often seen as complex. The result is a brand that turns crypto from code into connection.

Includes full UI motion reel and web experience preview.