Brand + Packaging

Fox & Fern is a comfort-forward food brand that pairs botanical warmth with clean, modern clarity. The identity balances friendly type with nature-leaning forms so the packaging feels bright, honest, and easy to spot on shelf.

I designed the mark, packaging system, and product storytelling to read at a glance — clear flavors, generous white space, and small moments of charm that invite trust without clutter. The result is an everyday brand that feels wholesome, giftable, and quietly confident.

Includes lifestyle sets and shelf presentation.