Fox & Fern is a conceptual, health-forward lifestyle brand for people who like eating well but hate being preached to. Bright, playful, and self-aware—annoyingly good without the sanctimony.

Retail & Physical Presence

Designed to stand out on shelf with bold color, warmth, and unapologetic personality.

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Campaign & Lifestyle Expression

Campaigns use humor and brightness to keep good-for-you products from feeling preachy.

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Motion Identity System

Motion reinforces the brand’s playful attitude, keeping the experience lively rather than earnest.