Campaign strategy and creative direction developed to launch ideas, align teams, and drive engagement across channels.
This work shows how a clear strategic idea translates into cohesive campaigns spanning digital, social, product, and physical environments.
Internal brand extensions and campaign work developed within The Lobster Studio’s larger narrative world.
End-to-end brand system spanning identity, packaging, illustration, and product storytelling.
Brand identity and campaign system for a fintech app focused on simple, peer-to-peer Bitcoin transfers.
Brand identity and packaging system for an apothecary line centered on ritual, tone, and wit.
Campaign and content system translating complex emotional concepts into accessible, audience-centered messaging.
Theatre branding and campaign system for a stage revival, spanning print, environmental, and promotional materials.