I design narrative-led brand systems and character-driven worlds across branding, publishing, and original IP.
Concept-led brand identities and campaign systems built for clarity, cohesion, and audience connection.
Character-driven brand worldbuilding spanning illustration, product systems, packaging, and emotional storytelling.
Narrative-focused book design and visual systems supporting story, pacing, and emotional clarity.
Original illustrated character IP exploring warmth, humor, and everyday friendship.
Narrative-driven illustration focused on character, emotion, and tone.