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      <image:title>Publishing</image:title>
      <image:caption>Book cover of 'Willy Wilder: The Amulet of Power, Book III' showing a young person holding a shiny object and wielding a sword, facing a large, menacing lion with glowing red eyes and an open mouth, set against a cityscape with broken glass and debris.</image:caption>
    </image:image>
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      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/9599af1c-ea22-42f3-ae63-71de34521e10/3f24551907083.56333b6263316.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Children sitting with a dragon in a cozy, warmly lit room. The dragon is wearing a crown and serving tea, and the children are enjoying a tea party. The scene is whimsical and colorful, with a fireplace in the background and a large chair that the dragon is sitting on.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/994c0176-b006-4085-9cb1-18914b7a02b1/faa3171907155.56333b76312a1.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/dd267131-cdda-4992-add6-b9f11cb143ac/d2a3ff1907083.56333b626b1ec.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover titled "A Dragon's Guide to Making Your Human Smarter" by Laurence Yep and Joanne Ryder, illustrated by Mary Grandpré. Features a boy riding a red and orange dragon against a starry night sky with a bridge in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/db996c24-ac52-4921-9c46-10382f958d80/dcfe361907155.56333b763ab69.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/e50a05ac-90dc-40fd-ab61-e1fa67688a9e/0248ab1907083.56333b62747d9.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Cover of the book "Dead Boy" by Laurel Gale featuring a zombie boy in a park at night, with dark trees and a playground in the background, and a tagline that says "He's dead. He stinks. All he wants is a friend."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/1b6be400-c6c2-4fd4-9f5b-15f46fe2353d/9b650913761503.5603563013dec.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/42424ce3-f5a8-4d9c-93ec-97d363bdad5b/2791171907083.56333b623356c.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover for 'Thrones &amp; Bones: Frostborn' by Lou Anders. The illustration shows two young adventurers, a girl and a boy, with swords, standing on a stone staircase inside a dark, ancient building. They face a large, menacing creature with a wolf-like face, glowing eyes, and a long, snake-like body. Behind them, an enormous, floating wolf's head with glowing eyes, a fierce expression, and flames in the background. The title is at the top, with a quote from Garth Nix on the right side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/83de7f2b-ed1e-4ace-b314-9afffb160ba9/Cover_2_r1+copy+copy_.jpg</image:loc>
      <image:title>Publishing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/4236c5ee-ae77-4b05-b1ac-9bbb58209db9/a74c391907083.56333b623c034.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover for 'Thrones &amp; Bones: Nightborn' by Lou Anders. The cover features a fantasy scene with warriors riding on fierce, fiery lion-like creatures, set against a dramatic background of a palace or arena with warm, fiery colors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/74f5ef53-ebf8-4126-b8d2-dacaeae3c05c/Cover_2_r1+copy+copy.jpg</image:loc>
      <image:title>Publishing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/cde9aa06-1f2a-4c95-ac58-e9c16caf32ec/71Je1-KxzoL._SL1200_.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Cover art of the fantasy book 'Thrones &amp; Bones: Skyborn' by Lou Anders. It shows a muscular satyr warrior wielding a axe in one hand and having a fierce expression, alongside two young girls with swords in a dynamic pose, against a green forest background with a large, caterpillar-like creature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/8f0cfe9b-862c-47ce-8030-b904d1139da8/Cover_2_r1+copy+copy__.jpg</image:loc>
      <image:title>Publishing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/b6c18b4c-bde7-4174-8525-fe82cc865c6b/bddfaf1907083.56333b624b5aa.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Illustration of a group of children and a historical figure dressed as a Revolutionary War soldier on a boat, with a prominent American flag and a quote about George Washington, along with the title 'The Left Behind' and the subtitle 'The iPhone That Saved George Washington' by David Potter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/5de56930-dffd-489f-a613-079a5a6199d5/CROSSLAND_Cookbook_Cover_Samples+copy__+copy__.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/45ca5850-a35e-40d8-a011-bbc714d1f663/5da2561907083.56333b6254725.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover titled 'The Left Behinds' by David Potter, depicting Abraham Lincoln surrounded by children taking selfies in front of the White House.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/a22c94e0-fccf-4804-8963-ac1534ef777f/CROSSLAND_Cookbook_Cover_Samples+copy__+copy____.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/157d8df3-fb3b-4696-8ed6-dc517f32d5df/36d1f81907083.56333b6259046.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover titled 'The Galaxy Pirates: Hunt for the Pyxis' by Zoë Ferraris, featuring a space scene seen from a ship's deck. There are two children looking at an approaching pirate ship with sails, clouds of smoke, and stars in the background, along with a rat and a monkey on the ship's deck.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/862f467e-c891-46bb-8ad6-e65bb0fd1821/CROSSLAND_Cookbook_Cover_Samples+copy__+copy.jpg</image:loc>
      <image:title>Publishing</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/7f42fd93-7efb-4c46-b7b3-c15eee7316c7/5bc7401907083.56333b6246bff.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Cover of the book titled 'My Near-Death Adventures' by Alison DeCamp. The cover features a cartoon boy in a plaid shirt holding an axe, with a confident expression. The background includes various vintage and cartoon images of people, animals, and characters, some smiling and others in humorous or expressive poses.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/0f5d2f44-f6ef-4ba6-96f1-49f2d045599e/71cIE0uBvwL._SL1200_.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover for 'My Near-Death Adventures' by Alison Decamp, featuring an illustration of a person with a hat holding their ears, surrounded by caricatures and scenes of various characters and adventures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/26d86286-0025-4760-aaa0-295200e0541d/17fdd91907083.56333b61e2677.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover for "Mad Scientist Academy: The Dinosaur Disaster" by Matthew McLellogg, featuring cartoon characters, a large T-Rex, and a city background with a dinosaur and cartoon scientists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/c68345ed-293b-4936-9677-154c3d7684d9/a54a201907083.566b217b59f74.jpg</image:loc>
      <image:title>Publishing</image:title>
      <image:caption>Book cover titled 'Mad Scientist Academy: The Weather Disaster' by Matthew McElligott, featuring cartoon characters caught in a storm with lightning, tornado, and flying debris.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/bf887149-3c5d-4f0a-82f7-6bd6358a359b/00068a1907083.56333b622f91a.jpg</image:loc>
      <image:title>Publishing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.kencrossland.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/522433f0-b3dd-4b62-a650-350980d1019f/kc_grid_branding_01_r0_5.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Build and scale a cohesive consumer brand from a single concept | Role: Founder; led brand strategy and identity development | Impact: Expanded into a multi-product line carried by 40+ retailers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/16d72bbe-0de0-4a05-8b1d-354ad5c56cec/kc_grid_branding_01_r0_3.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Establish a distinctive brand identity and launch presence | Role: Led brand strategy, identity design, and rollout | Impact: Deployed across product, social, and retail environments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/745f5973-3ff7-4cdd-b06e-91facb6737b5/kc_grid_branding_01_r0_2.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Define a clear, credible identity for a digital service platform | Role: Led brand positioning, visual identity, and launch materials | Impact: Unified service, messaging, and user-facing touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/06796a03-df79-4ea6-99dc-55ef08d6c4d3/kc_grid_branding_01_r0_4.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Create a refined identity system for a product-led brand | Role: Led visual identity and packaging direction | Impact: Established a cohesive brand presence across product line</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/54a96f6b-8aff-4974-bd94-8edf57a7f01d/kc_grid_branding_01_r0_1.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Create a cohesive brand for a product-driven creative toolkit | Role: Led brand identity, product design, and visual direction | Impact: Unified books, merchandise, and audience-facing materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/525f14c4-082e-4b7a-bbfb-032abffbdc0e/kc_grid_branding_01_r0_6.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Create a modern-yet-retro identity capturing the show’s tonal contrast and cultural context | Role: Led concept development and visual direction | Impact: Rolled out across campaign materials and theatrical promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/cad59238-e29c-45bd-bfa3-d71c6e1644ec/kc_grid_branding_01_r0_7.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Develop a distinctive film poster identity supporting branding inside and outside the film | Role: Led visual concept and identity design | Impact: Unified promotional materials and on-screen brand elements</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/7b19aeb2-a4d6-412c-8933-22e680cf861a/kc_grid_branding_01_r0_8.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Develop a compelling brand identity for a narrative podcast. | Role: Led brand strategy and visual direction | Impact: Established recognizable presence across podcast platforms and promotion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/0b89e542-2de8-428e-862f-b94b5b482b09/kc_grid_branding_01_r0_9.jpg</image:loc>
      <image:title>Branding &amp; Campaign Systems</image:title>
      <image:caption>Challenge: Design a refined visual identity reflecting author voice and narrative tone | Role: Led cover concept and design execution | Impact: Established cohesive presence across print and promotional materials</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kencrossland.com/campaign-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/d0e0203c-b90b-4fa1-a2ff-cefbea9b5ca6/kc_grid_campaign_01_r0_5.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Drive seasonal launches and retail growth through cohesive campaign storytelling | Role: Led campaign strategy, product releases, and visual rollout | Impact: Expanded brand visibility across 40+ retail partners and online channels</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/d512b58d-f7d1-40ff-a865-e9c1a3f5621f/kc_grid_campaign_01_r0_3.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Launch a cohesive, multi-channel campaign to introduce the brand | Role: Led campaign concept, messaging, and visual direction | Impact: Activated across social, product, and retail touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/42ee00e8-75d9-4f4f-9207-9ed6ce177db7/kc_grid_campaign_01_r0_2.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Introduce a digital service platform with clear positioning and launch momentum | Role: Led campaign strategy and visual rollout | Impact: Aligned messaging and visuals across user-facing and promotional touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/3d9ca41e-24f4-4c0a-8384-f8432c8ab877/kc_grid_campaign_01_r0_4.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Launch a refined product line with cohesive cross-channel messaging | Role: Led campaign concept and visual direction | Impact: Activated across packaging, digital, and promotional materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/1315211b-7f5a-44d9-9f06-192a87fca020/kc_grid_campaign_01_r0_1.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Launch a creative toolkit through a cohesive product-driven campaign | Role: Led campaign concept, brand direction, and rollout | Impact: Unified messaging across books, merchandise, and audience engagement materials</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/ade6278b-3f2e-402a-ab08-6dd4e0cc843f/kc_grid_campaign_01_r0_6.jpg</image:loc>
      <image:title>Campaigns</image:title>
      <image:caption>Challenge: Create a compelling visual campaign to drive audience engagement and ticket awareness | Role: Led campaign concept and visual rollout | Impact: Unified promotional materials from announcement through live run</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.kencrossland.com/product-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/90fdae5b-cf65-4d05-b52e-574f47422dd3/LS_GridImage_01_r0.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Challenge: Translate a single illustration concept into a scalable consumer product line | Role: Founder; led product design, packaging, and production direction | Impact: Expanded into a multi-SKU brand carried by 40+ retail partners</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/973f0c51-ffad-428a-94a3-a503b35db12a/FAF_Lifestyle_d0_r3.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Challenge: Translate brand identity into distinctive, retail-ready product and packaging | Role: Led product and packaging design execution | Impact: Deployed across consumer-facing products and retail environments</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/b1b78615-fa0a-4a40-9c27-69ad08bbcef6/FB_Hero_d1_r0.22_r2.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Challenge: Develop a cohesive product and packaging system for a refined brand launch | Role: Led product design and packaging direction | Impact: Established a unified, production-ready product line</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/f41386ee-9cca-496b-b1fc-96af41da80cf/SHIFT_GridImage_d1_r0.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Challenge: Design a clear, usable digital product aligned with brand positioning | Role: Led product concept, visual system, and interface direction | Impact: Unified service experience across user-facing touchpoints</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/676304b92062c812f40e1a37/72b25d54-40c9-471f-89ef-28dac80414c2/AFA_LifeStyle_01_r0.jpg</image:loc>
      <image:title>Product Design</image:title>
      <image:caption>Challenge: Develop a cohesive suite of practical, design-forward products for creative professionals | Role: Led product design, packaging, and visual direction | Impact: Unified books, merchandise, and supporting materials into a cohesive toolkit</image:caption>
    </image:image>
  </url>
</urlset>

